Travelers now ask AI "best hotel near the lake" and book from the two or three names it gives them. If AI can't read your website, the guest books the hotel next door — and you never see it happen.
When a traveler asks ChatGPT or Perplexity for a hotel recommendation, the AI reads candidate websites and answers with names. No search results page, no clicking around — and no trace in your analytics when you're skipped.
The usual culprit isn't quality or reviews. It's that your booking engine renders rooms and rates with JavaScript, which most AI crawlers can't read — so to the AI, your hotel has no prices, no rooms, no availability. In our study of 46 iconic US hotels, even landmark properties failed this way.
The scan is free forever. If you want the fixes written for your hotel, it's $29 once. Want them installed for you — llms.txt, schema, meta, robots.txt — it's $199 once. No subscriptions, ever.
Make your hotel readable to AI: allow AI crawlers in robots.txt and your firewall, keep rooms and rates in raw HTML (not JavaScript-only booking widgets), add Hotel schema markup with rates and location, publish an llms.txt file, and keep your name, address and description consistent across directories and review sites. Then test monthly: ask ChatGPT "best hotel in [your town]" and see who gets named.
Many hotel booking engines render rooms and rates entirely with JavaScript, which most AI crawlers don't execute — so AI sees a nearly blank page even when robots.txt allows access. The free scan fetches your site exactly the way AI crawlers do and shows you what survives.
Yes. The same factors — crawler access, structured data, JavaScript-free content, clear headings — drive visibility in Google's AI Overviews as well as ChatGPT, Gemini and Perplexity answers.
Completely — no signup, no card. The scan and PDF report cost nothing. Paid options exist only if you want the fixes written for you ($29 one-time) or installed for you ($199 one-time).